The Omdurman Media City located in the western part of Sudan’s capital city Khartoum. I envisioned the project as an opportunity to connect the existing vernacular of Urban design in Sudan with the proposal for a new Media City to accommodate the growing media industry.

An exercise in urban observations, urban development studies and ultimately urban design; the Media City Design is inspired by international discourse on Urban design but guided by local techniques and ideas.

The Media City reconciles the two sectors of media Production and media Consumption. The private and the Public. This project explores and experiments with solutions to mesh these sectors into a coherent, innovative and interesting design. To include all the ideas I had considered for the project into perspective and to make meaningful, connections, categorise and develop them I opted for a panel to display these ideas. My next step was to find connections between them and to elaborate each idea further, ideas begot more ideas.

I set about conducting a close survey of local urban artefacts, diagramming and rigoursly study existing urban norms to inform the streetscape design of the project. My surveys took me to Omdurman Market, a live example of the local contemporary urban condition in Omdurman, Sudan.